GrowthCode Graph

GrowthCode Graph

The graph that pays for itself

GrowthCode Graph makes first-party addressability simple — unifying emails, MAIDs, IPs, and UIDs into a privacy-first identity graph that drives higher CPMs.

Own Your Identity Graph

Build, maintain and own a first-party data graph

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Generate persistent user IDs for every visitor for seamless cross-device / platform tracking.

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Unify signals: emails, MAIDs, IPs, UIDs, etc

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Enhance Your Bid Stream

Enrich bid requests with your Graph with 20 Universal IDs (UIDs) & contextual signals

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Cleaner bidstream, stronger bids

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Streamlined Integration

Deploy your identity graph effortlessly with a simple 16-line code installation.

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One 16-line script, live in hours

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Why Choose Graph?

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GrowthCode Graph

Graph
Core Features

  • Aggregate multiple IDs into one graph
  • Support all major deterministic and probabilistic IDs (see complete list)
  • Privacy-first design
  • Built-in activation
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Data Centralization & Enrichment
  • Aggregate /normalize 1st-party data from sites, apps, etc.
  • Integrate optional 3rd-party and 2nd-party data  to enrich audiences.
  • Gain granular user insights

Cross-Platform Addressability

  • Maintain user identity across browsers, devices -- including areas where third-party cookies are no longer viable.
  • Unlock monetization on CTV, mobile web, and in-app.
Privacy-First Infrastructure
  • Adhere to global privacy regulations with built-in compliance tools.
  • Enable buyers to audit how users are categorized, ensuring accountability.
Built-In Activation
  • Seamlessly connect audience segments to Deal IDs.
  • Leverage on-demand audience creation to support custom campaigns with direct deals, and PMPs
GrowthCode Graph

Graph

  • Simple Integration: Start building your graph with a quick, low-code installation process—just 16 lines of code.
  • Dedicated Support: Our expert team is here to guide you every step of the way, from implementation to optimization and ongoing performance monitoring.

How Graph Benefits Publishers

We built the modern data and ID tech so you don't have to
Future-Proof
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Multi ID and contextual signal coverage

Data Rich
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Own your own Identity Graph without the fuss.

Efficiency
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Streamline ops and reduce vendor costs

Increase Yield
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Increase CPMs and revenue