publishers, platforms, and buyers
Signal infrastructure you own.
Publishers monetize signals. SSPs route them. DSPs and agencies bid on them. GrowthCode gives every participant in that chain the infrastructure to capture, own, and activate first-party signals — across display, mobile, and CTV.
Own your signal. Compete on what's yours.
As media buying becomes more automated, signal quality determines who gets seen, who gets matched, and who gets paid. Publishers with hashed email coverage see a 20%+ increase in CPM on those impressions. GrowthCode delivers that coverage across more than 60% of US consumers — captured via direct, on-page script integration across 40,000+ publisher sites.
Four key stakeholders. One infrastructure.
Publishers generate signals. SSPs route them. DSPs and agencies bid on them. GrowthCode provides the infrastructure that makes each of those steps work — and connects them.
Deploy a single script. Go live in under an hour. GrowthCode captures your first-party signals directly on your pages, resolves identity, and enriches bid requests with deterministic IDs — so buyers can find and value your inventory in cookie and cookieless environments. No changes to your existing stack.
Every buyer has a preferred signal currency. Most bid requests don't carry it. GrowthCode builds and maintains your identity mapping table, expands EID coverage across non-cookied environments, and ensures every bid request reaches each buyer in the format they recognize.
GrowthCode mints your proprietary ID directly on publisher pages via an on-page script, routes it through participating SSPs, and returns it to your cleanroom for graph matching. Your models run on your signals. You own the data. No intermediary required. Activate across 40,000+ direct publisher sites and growing.
Build a proprietary identity spine for your clients and activate it across 40,000+ direct publisher sites. No third-party onboarding fees. No shared datasets. Targeting built on your clients' own signals — and a strategy that compounds as those signals improve.