Today's publishers, advertisers and vendors struggle to build data and identity assets to drive the business into profitability in the new first-party data driven ecosystem. Many of these stakeholders lack the time, money, headcount, and know-how to build this bridge to the future and maintain it.
When asked to decide between keeping the current business going and modernizing the stack to meet the needs of the future, they must choose both.
To solve this challenge, Growthcode offers a Data Refinery, providing scalable technology empowering independent publishers, advertisers and technology partners to harness data, take control of identity, and build an audience while rapidly aligning to industry changes and margin pressure.
GrowthCode is simple to use. With a simple install of just a dozen lines of code, the platform unlocks, constructs, optimizes and streamlines a publisher or advertiser’s first-party data assets so they can be easily used across a myriad of use cases.
For adtech vendors requiring signal in the new first-party ecosystem, GrowthCode provides easy to use and economical tools that deliver addressability without 3rd party cookies.
Our data refinery as-a-service offers integrated and optimized partner and data integrations, key applications, streamlined pipelines, and critical know-how so firms can future-proof their business.
GRAPH: The core of GrowthCode's offering is an ID graph-as-a-servicee
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SIGNAL
This service delivers contextual classification (mapped to existing and custom taxonomies) and the provisioning of the ID and audience signals into the bidstream for use in multiple monetization use cases.
SIGNAL capabilities include:
Contextual audience segment creation
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CURATE
Audience analysis, curation,, and deployment capabilities including:
COLLABORATE
Empower collaboration with other parties safely and privately using your 1st party data:
GrowthCode delivers first-party data readiness “in a box” that empowers innovative publishers, advertisers, and their partners
to transform into data-driven businesses.
GrowthCode future-proofs revenue and prepares for the cookieless and privacy-first future.
To date, creating, capturing, and managing the new monetization currency (data and identity) for advertising stakeholders has provided elusive, overly complex, and costly.
Most firms simply cannot afford to build the costly technology necessary and thus over-rely on third parties that leave them empty-handed when relationships end or priorities change.
GrowthCode delivers a single platform for independent publishers and vendors to control their destiny and safeguard revenue past the deprecation of the third-party cookie.
We have spent years building these tools that advertising stakeholders of any size can use as data refinery as-a-service.
Discover how GrowthCode transforms your business and future-proofs your advertising. Let us know when you wish to speak by filling in the form below