GrowthCode For Publishers:
Own your signals.
Grow your revenue.

Solutions

Capture first-party signals, grow yield, and protect margins in a cookieless future

The Problem

• Strategies built on cookies no longer work
• Fragmented IDs create revenue leakage
• Publishers need fast, low-cost alternatives
  
  

How Do I...

...maintain addressability in Open RTB and leverage Universal IDs to maintain signal?

What impact will UIDs have on my monetization?

• GrowthCode Enrich measures and proves uplift.
  
  

Should we build and optimize our own UID/graph stack or outsource it?

• GrowthCode Graph delivers a ready-to-use identity layer in hours.
  
  

Which UIDs actually work with our demand partners?

• GrowthCode integrates all the leading IDs including UID2, Panorama, Yahoo, LiveIntent, Xandr, Amazon IDs, and more.
  
  

How can I track and validate uplift from these IDs?

• GrowthCode Insights shows CPM lift and impact of IDs

How Do I...

What’s the easiest way to monetize without third-party cookies?

• Maximize signals and ensure all the best signals are present for each demand partner.



How can I best leverage first-party data in curated deals?

• Curate integrates publisher data into agency- and DSP-ready segments.

What signals will deliver the most value?

•  GrowthCode Enrich and Insights identify which signals drive higher CPMs.

...organize for structured selling outside Open RTB?

Headwinds

Signal loss, vendor complexity, and shrinking margins are headwinds every publisher faces. GrowthCode offsets these with one low-cost, unified platform.