Curate Key Features: 

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• Tailored Private Marketplaces (PMPs): CURATE enables the creation of custom Private Marketplaces, built on first-party data, that bundle specific inventory and data to meet precise advertiser needs. These PMPs are designed to offer premium and highly targeted inventory without relying on the third-party cookie, thus expanding targetable inventory and ensuring that advertisers can reach their desired audiences effectively.
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• Advanced Audience Targeting: By leveraging first-party data and advanced targeting capabilities, CURATE ensures that ads are served to the most relevant audience segments. This results in more effective ad placements, higher engagement rates, and improved return on ad spend (ROAS).
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• Optimized Inventory Management: Inventory is strategically curated through programmatic channels to maximize performance. This includes selecting high-value inventory, optimizing bid strategies, and ensuring ads are served in the most effective environments.
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• Easy Activation through Deal IDs: To streamline the activation process, curated inventory and data packages are delivered to demand-side platforms (DSPs) as easy-to-activate Deal IDs. This simplifies the process for advertisers, enabling quick and efficient campaign launches.
  
  
• Support for custom buying algorithms: Many buyers are leaning into building their own algorithms to meet the unique needs of each client and signal deprecation. GrowthCode supports these requirements by mapping these targeting parameters against the first party ingredients present in the GrowthCode identity graph

Curate Benefits: 

• Precision Targeting: Advertisers can reach their desired audiences more accurately, leading to better campaign outcomes.
• Enhanced Performance: By curating high-quality inventory and optimizing placements, CURATE drives higher engagement and conversion rates.
• Efficient Campaign Activation: Deal IDs make it easy for advertisers to activate and manage campaigns, reducing time and effort.
• Customizable Solutions: Advertisers can tailor their media buys to specific objectives, ensuring their campaigns align with their unique goals and strategies.

Curate Use Cases: 

CURATE is a powerful tool for advertisers and media buyers. It enables these stakeholders to maximize the value of their digital advertising investments through first-party, strategic, data-driven inventory management and audience targeting. It delivers higher returns for publishers and expands publisher audiences to include cookieless users. Leading publishers use Curate to:

• Build deals using standard taxonomies like IAB or SDA
• Create bespoke segments specifically for brand requirements
• Retarget anonymous users for subscription recruitment effort
• Create publisher trade desk to capture more brand budgets by extending their audience buys across the open Web

The Opportunity