INSIGHTS Core Services: 

Audience Understanding & Segmentation

• Unified Data Collection: Aggregate and normalize user behavior across devices.
• Demographic Insights: Derive key audience data such as:
• Age, Gender, Household Income.
• Behavioral and interest-based segmentation for more precise targeting.
• Enhanced Audience Knowledge:
• Create standard and custom audience segments for advertisers or internal insights.
• Identify content investment opportunities based on audience interests.
• Arm your sales teams with valuable insights for demand-side conversations.

Data Aggregation & Enrichment

• Integrated First-Party Data: Collect universal identifiers and contextual segments from websites, apps, and other owned sources.
• Optional Third-Party Enrichment (additional fee applies):
• Incorporate external data like geographic, psychographic, or transactional information to enhance audience profiles.
• Behavioral Insights: Segment users based on web activity for deeper behavioral understanding.

Targeting & Activation

• Programmatic Targeting: Connect audience segments to the ad ecosystem via Deal IDs in DSPs, SSPs, another programmatic tools.
• Direct Deal Enablement: Empower direct deals with advertisers by leveraging high-value audience insights with on-demand key-value integration into GAM.

Compliance

• Privacy Adherence: Manage data in alignment with GDPR, CCPA, and other privacy regulations to ensure compliance and consumer trust.
  

Benefits to Publishers: 

• Increased Ad Revenue: Granular audience insights generate higher CPMs, better targeting, and more attractive advert opportunities.
• Cost Efficiency & Improved Yield Most publishers don’t fully utilize traditional DMPs' extensive services. GrowthCode Insights offers on-demand data and activation capabilities, reducing fixed costs while optimizing yield from data management investments.
• Competitive Differentiation Custom audience segments give publishers a unique edge in direct-sold, PMP, and programmatic deals. With GrowthCode's first-party data capabilities, publishers can meet buyers’ custom “recipes” with tailored first-party “ingredients,” driving superior campaign outcomes.
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INSIGHTS Use Cases: 

INSIGHTS is a powerful tool for publishers. It enables publishers to maximize the value of their digital advertising inventory via the use of first-party, strategic, data-driven inventory management and audience targeting. It delivers higher returns for publishers and expands publisher audiences to include cookieless users.