Increase RPS by providing data in bid requests.
Enrich your bid request with Universal IDs or Hashed emails. Brands are paying ~5-25% more for impressions with deterministic IDs - folks in the industry cite anywhere from 5% to 50% increase in the CPM paid.
Create revenue independence with your own graph.
With your own Identity mapping table for each user, you can maximize the value of your inventory. By creating a graph with multiple universal IDs, you provide additional granularity about each impression and enable demand partners to pay high CPMs for users they know.
Build and sell audiences without additional complexity
With contextual and onsite data linked to your users, you can simply 'bucket' attractive audiences for direct sales, work with DMPs or marketplace sales.
Build & Optimize Your Own ID Graph
Take control of the future of your monetization by building, optimizing, and maintaining your own identity graph
WHAT
Acquire, build and deploy your 1P data identity and data graph with a cloud-based infrastructure
HOW
Technology in use:
- ID Graph Core
- Sync Engine: Resolution server, Universal IDs, Pixel server
- ENRICH
WHY
- Future-proof monetization
- Cut reliance on ID vendors
- Build data factory for future monetization opportunities
DETAILS
- Create Pub ID/Shared ID
- Map keys : Universal IDs and Pub ID
- Resolve cookie traffic to deterministic keys
- Stitch user attributes to keys
- Data acquisition
Maximize the Value of Each Impression Using Your First-Party Data
Make sure each bid request obtains it's maximum value using bid enrichment
WHAT
Enrich each request with identifiers appropriate for your demand stack
HOW
Technology in use:
- ID Graph Core
- Sync Engine: Universal IDs, Pixel server
- ENRICH
- ENRICH
WHY
- Increase yield by ~10% or more
- Remove reliance on third-party cookie
- Deliver impressions with the data currency they seek
DETAILS
- Leverages universal Identifiers from your ID Graph
- Maintains addressability beyond third-party cookie deprecation
- Reduces data leakage
Build & Monetize Audiences
Leverage your data to build and sell audience data
WHAT
Generate and monetize audiences using either segment integration into activation platforms or Seller Defined Audiences (SDA) built and integrated directly into the bid request
HOW
Technology in use:
- ID Graph Core
- Synch Engine
- ENRICH
- ORCHESTRATE
- OR
WHY
- Increase CPMs
- Future-proof monetization
- Cut DMP & CDP overhead
DETAILS
- Classify all pages for use in audience creation
- Map/Create IAB Seller Defined Audience Segments
- Inject SDA key values into bidstream
- Append SDA attributes into publisher ID graph and CDP
Build & Monetize Data-as-a-Service
Create data-as-service revenue streams to diversify your revenue portfolio
WHAT
Build data as a revenue line to leverage your unique community
HOW
Technology in use:
- ID Graph Core
- Sync Engine
- ENRICH
WHY
- Future-proof monetization
- Increase revenue streams
- Build data factory
DETAILS
- Operationalize 1P data and audience data for use in licensing
- Secure/Safe sync of data into marketplaces
- 1P data matching with partners
- Data link & sync with partners
- Data enrichment to increase value of 1P data
