ENRICH

Why leading publishers use ENRICH: 

Unified UID Management

• One Contract, One Integration: With GrowthCode, publishers can manage over 20 UID vendors seamlessly under a single contract and integration.
• Specification Maintenance: Stay updated with the latest UID standards and Prebid optimizations.
• Graph construction: with GrowthCode, your UIDs are stored into your own graph for use in other monetization channels

Enriched Bid Requests for Higher Value

• Include contextual audiences and contextual signals in bid requests, enhancing the relevance of your inventory for advertisers.
• Optimize bid requests to maximize revenue per impression.

Comprehensive Reporting and Insights

• Access detailed analytics to track how ENRICH drives revenue uplift.
• Understand the performance of each UID and signal to refine your strategy.

Proven Revenue Uplift

• ENRICH consistently delivers 8–18% revenue increases by enriching bid requests and optimizing UID signal delivery.

Key ENRICH Features: 

Streamlined UID Integration

• ENRICH negotiates contracts, maintains specifications, and handles updates.
• Manage over 25 UID partnerships, updates, changes, and integrations across PreBid, Google and TAM. 

Bid Enrichment

• Incorporate cookieless identifiers, Hashed Email (HEM), and other signals to enhance targeting.
• Build contextual audiences directly within ENRICH to maximize the value of every impression.

Dynamic Reporting

• Track programmatic performance with transparent reporting, including revenue uplift analysis.
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Publisher Benefits: 

• Save Time and Resources: ENRICH takes care of the heavy lifting—UID management, contracts, and updates—so you can focus on growth.
• Increase Revenue: Contextual audience building and signal enrichment result in higher CPMs and better monetization outcomes.
• Future-Proof Your Strategy: ENRICH ensures addressability in a cookieless future, helping you stay competitive.
• Leverage Audience Insights: Use ENRICH’s contextual audience-building capabilities to more effectively obtain high-value for impressions.

Real Results: 

GrowthCode ENRICH consistently delivers an 8%–18% revenue uplift with enriched bid requests and contextual audience data, ensuring every impression works harder for you.