GRAPH

Take Control of Your Addressability with GrowthCode GRAPH

GrowthCode GRAPH is a robust identity and data solution that enables publishers to own, manage, and optimize their first-party data with unparalleled ease and efficiency. Designed for the evolving digital advertising ecosystem, GRAPH empowers you to future-proof your monetization strategies while driving increased addressability, higher CPMs, and actionable audience insights.


Why Choose GRAPH? 


Own Your Identity Graph

  • Build, maintain and own a first-party data graph tailored to your audience.
  • Generate persistent user ID signals for every visitor across your ecosystem, ensuring seamless cross-device and cross-platform tracking.
  • Consolidate audience signals to create a unified, privacy-compliant identity infrastructure.


Enhance Your Bid Stream

  • Enrich bid requests with over 20 Universal IDs (UIDs), contextual signals, and behavioral data when paired with GrowthCode ROUTER.
  • Support for additional identifiers, including SSP IDs, DSP IDs, and hashed emails, for comprehensive bid enrichment.
  • Maximize demand by providing premium, data-rich impressions that command higher value.


Streamlined Integration and ongoing maintenance

  • Deploy your identity graph effortlessly with a simple 16-line code installation.
  • Fully compatible with Prebid and other industry-standard technologies for seamless adoption and use in bid enrichment use cases.


Core Features 


Data Centralization and Enrichment

  • Aggregate and normalize first-party data from websites, apps, and other touch points.
  • Integrate optional third-party and second-party data sources to enrich audience profiles.
  • Gain granular insights into user behaviors and preferences.

Cross-Platform Addressability

  • Maintain user identity across browsers, devices, and environments, including Safari and Firefox, where third-party cookies are no longer viable.
  • Unlock monetization opportunities on emerging platforms such as CTV, mobile web, and in-app advertising.


Privacy-First Infrastructure

  • Adhere to global privacy regulations, including GDPR and CCPA, with built-in compliance tools.
  • Enable buyers to transparently audit how users are categorized into audience segments, ensuring trust and accountability.


Built-In Activation

  • Seamlessly connect audience segments to programmatic platforms via Deal IDs.
  • Leverage on-demand audience creation to support custom campaigns, direct deals, and private marketplace (PMP) opportunities.



How GRAPH Benefits Publishers: 


  • Future-Proof Your Stack: Prepare for a world without third-party cookies by owning your audience data and maintaining control over your monetization strategy.
  • Increase Revenue: Provide enriched, high-value open RTB bid requests that attract premium buyers and yield higher CPMs. Use your first-party data in other channels like curation and direct deals/
    Streamlined Operations:     Simplify identity management with GrowthCode’s powerful, automated tools and dedicated support team.
  • Differentiate Your Offering: Create bespoke audience segments to meet advertiser demands, driving more direct deals and PMP opportunities.


Getting started: 


  • Simple Integration: Start building your graph with a quick, low-code installation process—just 16 lines of code.
  • Dedicated Support: Our expert team is here to guide you every step of the way, from implementation to optimization and ongoing performance monitoring.
  • Scalable Solutions: Whether you’re a large-scale publisher or a niche media owner, GrowthCode GRAPH adapts to your unique needs and delivers powerful results.


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