The Addressability Management Platform for modern, data-driven advertisers, publishers and technology vendors

GrowthCode Addressability Management Platform Platform Benefits

Addressability as-a -Service (IaaS)

What you need is built already. Lack of time or understanding is not an excuse to put off investment in data-centric advertising. (Complacency is not a strategy either)

Full Stack Addressability

GrowthCode has built a full-stack solution available as a service to empower media owners and advertisers to build their data factories in order to make the data transformation and reduce reliance on 3rd parties that usurp data.

Empowering Focus

Our technology for creation of first-party identity and audience data help our clients build more efficient and more agile businesses.

The GrowthCode Product Suite

Build the core of your business...
and rent the rest.

Modern advertisers and publishers - and the vendors that serve them - are agile and move fast. Over-investing in costly identity infrastructure and software kills margins and speed. GrowthCode has built a stack of tools to support next-generation, future-proof stakeholders so that these firms can focus on driving the core KPIs of the business - not the over-complex burden of technology

GrowthCode empowers experimentation with new advertising and monetization channels to identify those that work best in the first-party data driven ecosystem.

With a single script install and only a few hours of work, we can have you up and running - and future-proofed.

The Core Platform

GRAPH

Identity Graph as-a-service: The core of GrowthCode's offering is our ID graph-as-a-service. GRAPH delivers identity keys necessary to build a graph of first-party user data for use in multiple monetization use cases.

Graph builds, optimizes, maintains and pipelines a first-party ID graph you own and control.

GRAPH services include:
Identity Graph Construction
Create and/or sync the publisher first party ID
Contextual Signal Enrichment
Match Table Development & Maintenance
Pipeline data to key systems for marketing and adverting use cases

ROUTER

Simple Management of UIDs plus enrichment and Optimization of your Bid Requests. Save time and money managing UIDs for addressability & optimize revenue from Open RTB bid enrichment

ROUTER Features
Manage 25+ UID parters with a single contract & integration
Bid enriched with cookieless Identifiers & UID signals
An optional A.I. Switchboard that optimizes routing of IDs to demand
Enrichment of HEM when available and appropriate

INSIGHTS

Leverage your first-party graph across your tech stack and use data management capabilities to uncover and organize key audience insights into sales

INSIGHTS Features:

Lightweight data management capabilities to drive the business
Build I/O, Deal ID and other structured audience offerings
Deeper understanding of user community
Build first-party audiences using demand targeting parameters

CURATOR

First-Party Data Graph = Higher Yield

GrowthCode's Curator uses first-party data to strategically aggregate, select, and manage digital advertising inventory through deals and other programmatic channels. This method enhances audience targeting and optimization, delivering highly tailored advertising experiences.

Curator Key Features:

Tailored Private Marketplaces (PMPs): CURATOR enables the creation of custom Private Marketplaces, built on first-party data, that bundle specific inventory and data to meet precise advertiser needs. These PMPs are designed to offer premium and highly targeted inventory without relying on the third-party cookie, thus expanding targetable inventory and ensuring that advertisers can reach their desired audiences effectively.
Advanced Audience Targeting: By leveraging first-party data and advanced targeting capabilities, CURATOR ensures that ads are served to the most relevant audience segments. This results in more effective ad placements, higher engagement rates, and improved return on ad spend (ROAS).
Optimized Inventory Management: Inventory is strategically curated through programmatic channels to maximize performance. This includes selecting high-value inventory, optimizing bid strategies, and ensuring ads are served in the most effective environments.
Easy Activation through Deal IDs: To streamline the activation process, curated inventory and data packages are delivered to demand-side platforms (DSPs) as easy-to-activate Deal IDs. This simplifies the process for advertisers, enabling quick and efficient campaign launches.
Support for custom buying algorithms: Many buyers are leaning into building their own algorithms to meet the unique needs of each client and signal deprecation. GrowthCode supports these requirements by mapping these targeting parameters against the first party ingredients present in the GrowthCode identity graph

Curator Benefits:

Precision Targeting: Advertisers can reach their desired audiences more accurately, leading to better campaign outcomes.
Enhanced Performance: By curating high-quality inventory and optimizing placements, CURATOR drives higher engagement and conversion rates.
Efficient Campaign Activation: Deal IDs make it easy for advertisers to activate and manage campaigns, reducing time and effort.
Customizable Solutions: Advertisers can tailor their media buys to specific objectives, ensuring their campaigns align with their unique goals and strategies.

Curator Use Cases:

CURATOR is a powerful tool for advertisers and media buyers. It enables these stakeholders to maximize the value of their digital advertising investments through first-party, strategic, data-driven inventory management and audience targeting. It delivers higher returns for publishers and expands publisher audiences to include cookieless users.

Other Key Platform Features

Sync Engine

Cross-platform services that deliver data at time of need into partner systems via optimized pipelines

Key Sync Engine Connections
Demand Partners
Marketplaces
Data Partners
Publisher Systems

Prebid Tools

Optimized Prebid Modules that deliver data and analytics to create and measure lift

Key Prebid Tools
Prebid Real-time Data (RTD) Module
Prebid Analytics Module
Built-in Universal ID A/B testing tools

Data-driven doesn't mean you are a tech company

Advertising is undergoing a seismic shift. To build the first-party data assets necessary to thrive in this new ecosystem, publishers and brands alike need to leverage the core feedstock in a privacy-preserving and respectful way.

GrowthCode's Addressability Management Platform is offered as-a-service to support these needs with a model that enables stakeholders to focus on what drives their business while leveraging their data assets in a rapidly changing landscape.