Identity Hub services include: | ||
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Identity Graph Construction | Match Table Development & Maintenance | |
Create and/or sync the publisher or advertiser first party ID | Consent tracking | |
Consent tracking |
Modern advertisers and publishers - and the vendors that serve them - are agile and move fast. Over-investing in costly identity infrastructure and software kills margins and speed. GrowthCode has built a stack of tools to support next-generation, future-proof stakeholders so that these firms can focus on driving the core KPIs of the business - not the over-complex burden of technology
GrowthCode empowers experimentation with new advertising and monetization channels to identify those that work best in the first-party data driven ecosystem.
With a single script install and only a few hours of work, we can have you up and running - and future-proofed.
SIGNAL Features | ||
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Bid enriched with cookieless Identifiers & UID signals | ||
CRM Data and or publisher bid enrichment using: | ||
- AI driven Contextual content classification | ||
- Contextual audience segment creation & enrichment | ||
Enrichment of HEM when available and appropriate |
CURATE Features | ||
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PMPs built on first-party data - both curation and monetization | ||
Custom audience building tools | ||
First-party data PMP creation and/or orchestration | ||
Contextual audience data sales | ||
Linkage data Sales |
Key Sync Engine Connections | ||
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Demand Partners | ||
Marketplaces | ||
Data Partners | ||
Publisher Systems |
Key Prebid Tools | ||
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Prebid Real-time Data (RTD) Module | ||
Prebid Analytics Module | ||
Built-in Universal ID A/B testing tools |
Advertising is undergoing a seismic shift. To build the first-party data assets necessary to thrive in this new ecosystem, publishers and brands alike need to leverage the core feedstock in a privacy-preserving and respectful way.
GrowthCode's data refinery platform is offered as-a-service to support these needs with a model that enables stakeholders to focus on what drives their business while leveraging their data assets in a rapidly changing landscape.
Discover how GrowthCode transforms your business and future-proofs your advertising. Let us know when you wish to speak by filling in the form below