Our Vision

GrowthCode believes that advertisers, publishers and vendors require a reliable partner that can provide them with the necessary technology tailored to their unique relationship with users and associated first-party data. This technology should encompass the data feedstock required to address modern challenges, along with valuable insights and a straightforward implementation and maintenance process.

GrowthCode has developed a platform specifically designed to meet these needs. By offering addressability management "as-a-service", GrowthCode provide stakeholders with a centralized source for managing the multitude of new data, technologies, monetization opportunities, vendors, and touch points.

Unlike traditional adtech companies, GrowthCode's focus is not on revshare. Instead, the solution supports a stakeholders' primary business objective of maximizing margins and the value of ad impressions. Simply stated, GrowthCode empowers stakeholders to realize the inherent potential of first-party data to revolutionize advertising, diversify revenue, and future-proof advertising.

Paired with the major pending shift to cookie-less advertising, successful monetization has become a significant opportunity for the sell side while it presents its challenges for advertisers and vendors. However, what all these stakeholders need today is not what they're going to need tomorrow.

While the balance of power has shifted back to those holding durable consent with customers, modern advertising confronts stakeholders with multiple methods across multiple partners and ecosystems. Keeping data secure, synced and reliably working among these various connections is a significant effort... and building this technology for each use case may or may not be the right answer.

As the industry has already learned, over-investing in building and operating heavy tech does not necessarily serve stakeholders well. The typical firm in this ecosystem has a complex labyrinth of systems - all of which they are under-using and overpaying for. Most stakeholders use less than 20% of the features they pay for.

Most of what will happen in the future of advertising will be connecting and syncing multiple data systems securely and privately with multiple ecosystems. And things will move faster - the ecosystem has changed more in the last 5 years than the prior 15. With change a constant, these connections and data need to be managed securely, reliably, and agilely. While challenging, these new rules represent an opportunity to the stakeholders that can move fast to capture value within them.

The new rules demand that firms build for the future…now. The new rules demand stakeholders build the framework and approach to permanently future-proof the business of advertising …and rapidly iterate to meet rapid change

When we say a firm is future-proof, we mean:

• An advertiser, publisher, or vendor that has an agile mindset and the ability to rapidly experiment with new tools, connections, and partners to capture value as the ecosystem evolves
• You can pivot
• You don't over-invest in heavy tech
• You run your business profitably
• You don't over-rely on a single vendor, channel, or revenue stream
• You are comfortable outsourcing some things and insourcing others -- in a way that best serves the business
• You spend existing human capital looking outward into the future vs putting out fires and maintaining systems
• You emphasize the strategic and reduce unnecessary tactical noise
• You are efficient and not wasteful
• Future-Proof businesses focus on core competencies, not over-building tech
• You recognize the mandate to build a corpus of data
• You get the tech out of the way so creativity can be unlocked
• You seek to simplify the technical mess of advertising in the digital landscape so that your focus is on building great customer experiences
• You are focused on diversifying your revenue streams