Addressability infrastructure to grow your revenue

Join the thousands of sites that use GrowthCode to build their first-party graphs, leverage them across the advertising ecosystem, track performance and build more profitable businesses.


GrowthCode Analytics

30,000

Publishing domains

25+

ID & contextual signals

1.3 BN

Users Identified/M

7.4

Ave ID per request

85+

Years Adtech Experience

The Addressability Backbone

First-party data is the new currency. It enables a privacy-centric and cookie-less future and new revenue streams. Command of this data also prepares you for AI and its many applications.

Plug in GrowthCode to modernize your addressability today!
Over 30,000+ innovative websites choose GrowthCode to build and monetize their first-party currency using these partners.
GrowthCode ID partners
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  • Cookie deprecation is shrinking addressable audiences
  • Privacy rules and fragmented IDs add complexity
  • Vendor bloat erodes margins and increases overhead & cost

Advertising is changing — and it’s costing you.

IDENTITY GRAPH BUILDING

An ID graph-as-a-service deployed with a single script via one contract. GRAPH delivers the ID keys and contextual signals necessary to deploy first-party data across the business. 

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DATA INSIGHTS

A powerful analytics platform that transforms your first-party data graph into a strategic asset. INSIGHTS reveals what’s working, what’s missing, and what’s next.



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BID ENRICHMENT

This service integrates publisher GRAPH signals into the bidstream so buyers value impressions higher -- without the 3rd-party cookie.


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DEAL CURATION

Use first-party data to strategically aggregate, select, and manage digital advertising inventory through deals  -  delivering highly tailored advertising experiences.

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For innovative publishers & their partners

GrowthCode: Your Addressability Infrastructure

  • Capture first-party signals (HEMs, MAIDs, IPs, UIDs, segments, contextual)
  • Organize and unify into one usable identity layer
  • Enrich bids and activate IDs deterministically
  • Validate identity graphs and improve monetization
Addressability Management Paltform

Future-proof revenue & addressability

Everything You Need, In One Simple Platform

  • Deterministic, probabilistic IDs and valuable signals
  • Contextualization for every page and simple audience building tools 
  • Pre-integrated with SSPs/DSPs for scale
  • Curation tools to package and sell audiences
  • Privacy-first, no disruption to existing stack
GrowthCode Platform
GrowthCode Platform

Infrastructure without the overhead

We built it so you don't have to

Graph
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Build and own your ID spine

Enrich
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Add IDs/context and other signal into the bidstream

Curate
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Package audiences into curated deals

Insights
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Detect leakage, find revenue opportunities, create segments.

Cost of

SaaS

One Contract, One Script, 0 Hassle

All tech infrastructure

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High-fidelity Analytics

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Built-in integrations

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Pre-integrated ID & Data

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Use with Other Systems

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Cost of

Build

More Mess, Cost, and Headaches

Software Development

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Compute & Storage Costs

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Maintenance & Support

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~20 contracts to negotiate

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20+ scripts / vendors to manage and monitor

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Building costs ~$500K in year 1 and ~300K/year thereafter

The Excessive Cost of Building Your Own Tech

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Stakeholders All Over the World Use GrowthCode.

Testimonials

Nathan W.
SVP Data & Analytics

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12% CPM lift across premium inventory within 6 weeks.



“GrowthCode empowers us to earn more and become a data- driven publisher - without the huge tech overhead.”
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Five green stars in a row, each increasing in brightness from left to right.

Greater transparency with measurable margin gains.


“Our partnership with GrowthCode has unlocked new revenue and increased addressability for our publishers.”
Logo:

Debra F.

CEO

GrowthCode Platform

Identity Graph

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Data Insights

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Bid Enrichment

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Curation Tools

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Built for the future of addressability.
A single SaaS platform to deliver the data, identity and optimization to ensure your advertising performs and your costs remain low.

One platform. One script.