Future-Proof Addressibility -
without the overhead

GrowthCode offers an Addressability Management Platform for digital advertising stakeholders.


First-party data is the new currency - it enables a privacy-centric and cookie-less future and new revenue streams. Plug in GrowthCode to modernize your addressability today!
GrowthCode Easy Button

Advertising is changing. Constantly.

Today's publishers, advertisers and vendors struggle to build data and identity assets to drive the business into profitability in the new first-party data ecosystem. Many of these stakeholders lack the time, money, headcount, and know-how to build this bridge to the future and maintain it.


When asked to decide between keeping the current business going and modernizing the stack to meet the needs of the future, they must choose both.


To solve this challenge, Growthcode offers a an an Addressability Management Platform, providing scalable technology empowering independent publishers, advertisers and technology partners to harness data, take control of identity, and build an audience while rapidly aligning to industry changes and margin pressure.

An Addressability Management Platform for innovative publishers, advertisers, and their partners

GrowthCode is simple to use. With a simple install of just a dozen lines of code, the platform unlocks, constructs, optimizes and streamlines a publisher or advertiser’s first-party data assets so they can be easily used across a myriad of use cases. 


For adtech vendors requiring signal in the new first-party ecosystem, GrowthCode provides easy to use and economical tools that deliver addressability without 3rd party cookies.


Our infrastructure-as-a-service offers integrated and optimized partner and data integrations, key applications, streamlined pipelines, and critical know-how so firms can future-proof their business.


GrowthCode Addressability Management Platform
GrowthCode Graph

GRAPH

The core of GrowthCode's offering is an ID graph-as-a-service



This service delivers the deterministic ID keys necessary to build a graph of first-party user data for use in multiple monetization use cases. 


Our core Identity graph technology builds, optimizes and maintains an ID graph owned and controlled by you. GRAPH Identity management platform services include: 

  • Graph construction
  • Create and/or sync the publisher or advertiser first party ID
  • Universal ID enrichment & mapping
  • Contextual signal enrichment
GrowthCode ROUTER

ENRICH


This service integrates 20+ Universal Identities (UIDs) into a single script via one contract. These signals are then injected into the bidstream for use in multiple monetization use cases. 

ENRICH capabilities include:

  • Minting all UIDs
  • Bid signal enrichment with Universal IDs and contextual signals
  • An optional A.I. Switchboard that optimizes routing of IDs to demand


GrowthCode CURATOR

CURATE


Leverage your first-party graph to build and curate structured deals:

  • Offer PMP, Audience extension, re-targeting capabilities without cookies
  • Maximize the impact of your first-party data across the business







GrowthCode delivers modern addressability readiness “in a box” to empower digital advertising stakeholders to transform into first-party data-driven businesses.

GrowthCode future-proofs revenue and addressability for the cookieless, privacy-first future.

To date, creating, capturing, and managing the new monetization currency (data and identity) for advertising stakeholders has provided elusive, overly complex, and costly. 


Most firms simply cannot afford to build the tech infrastructure necessary and remain over-reliant on third parties that leave them empty-handed when relationships end or priorities change.


GrowthCode delivers a single platform for independent publishers and vendors to control their destiny and safeguard revenue past the deprecation of the third-party cookie.


We have spent years building this platform that advertising stakeholders of any size can leverage as-a-service.

Identity

GrowthCode empowers stakeholders to own their own identity graphs and data then put them to use protecting existing revenue streams and building new ones

Data

GrowthCode enriches the first-party graph with audience and contextual data to support higher-fidelity media sales and open up data sales revenue streams

Infrastructure

The tech and telemetry to sync and resolve big data and identity challenges across partners and vendors