Future-Proof Advertising -
without the overhead

GrowthCode offers a data refinery as-a-service for digital advertising stakeholders.


First-party data is the new currency - it enables a privacy-centric and cookie-less future and new revenue streams. Plug in GrowthCode and build your own data refinery today!

Advertising is changing. Constantly.

Today's publishers, advertisers and vendors struggle to build data and identity assets to drive the business into profitability in the new first-party data driven ecosystem. Many of these stakeholders lack the time, money, headcount, and know-how to build this bridge to the future and maintain it.


When asked to decide between keeping the current business going and modernizing the stack to meet the needs of the future, they must choose both.


To solve this challenge, Growthcode offers a Data Refinery, providing scalable technology empowering independent publishers, advertisers and technology partners to harness data, take control of identity, and build an audience while rapidly aligning to industry changes and margin pressure.

A data refinery for innovative publishers, advertisers, and their partners

GrowthCode is simple to use. With a simple install of just a dozen lines of code, the platform unlocks, constructs, optimizes and streamlines a publisher or advertiser’s first-party data assets so they can be easily used across a myriad of use cases. 


For adtech vendors requiring signal in the new first-party ecosystem, GrowthCode provides easy to use and economical tools that deliver addressability without 3rd party cookies.


Our data refinery as-a-service offers integrated and optimized partner and data integrations, key applications, streamlined pipelines, and critical know-how so firms can future-proof their business.


GRAPH: The core of GrowthCode's offering is an ID graph-as-a-servicee



This service delivers the deterministic ID keys necessary to build a graph of first-party user data for use in multiple monetization use cases. 


Our core Identity graph technology builds, optimizes and maintains an ID graph owned and controlled by you. GRAPH Identity management platform services include: 

  • Graph construction
  • Create and/or sync the publisher or advertiser first party ID
  • Universal ID enrichment & mapping
  • Consent tracking
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SIGNAL


This service delivers contextual classification (mapped to existing and custom taxonomies) and the provisioning of the ID and audience signals into the bidstream for use in multiple monetization use cases. 

SIGNAL capabilities include:

  • Bid signal enrichment with Universal IDs and contextual data
  • Contextual classification using AI

Contextual audience segment creation


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CURATE


Audience analysis, curation,, and deployment capabilities including:

  • Orchestration or managed PMPs built on first-party data 
  • Custom audience building tools for internal sales teams or directly for demand partners
  • PMPs built on 3rd party data (where relevant)
  • Ability to sell contextual audience data to marketplaces
  • Linkage data sync and sales services





COLLABORATE


Empower collaboration with other parties safely and privately using your 1st party data:


  • Activation
  • Enrichment
  • Insights
  • Measurement













GrowthCode delivers first-party data readiness “in a box” that empowers innovative publishers, advertisers, and their partners to transform into data-driven businesses.

GrowthCode future-proofs revenue and prepares for the cookieless and privacy-first future.

To date, creating, capturing, and managing the new monetization currency (data and identity) for advertising stakeholders has provided elusive, overly complex, and costly. 


Most firms simply cannot afford to build the costly technology necessary and thus over-rely on third parties that leave them empty-handed when relationships end or priorities change.


GrowthCode delivers a single platform for independent publishers and vendors to control their destiny and safeguard revenue past the deprecation of the third-party cookie.


We have spent years building these tools that advertising stakeholders of any size can use as data refinery as-a-service.

Identity
GrowthCode empowers stakeholders to own their own identity graphs and and data then put them to use protecting existing revenue streams building new ones
Data
GrowthCode can enrich the graph with audience and contextual data to support higher-fidelity media sales and open up data sales revenue streams
Infrastructure
The tech and telemetry to sync and resolve big data and identity across partners and vendors
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